A company or a person’s brand is meant to be a clear symbol of who they are and what they stand for. Making a brand for yourself is a hard job when you haven’t fully established your style. I’ve seen a lot of people use their last names e.g. Disney. However, I want something quirky but is also synonymous with me and my work. Here I’ll be planning out my ident and logo through drawings and explaining the intricacies as to what I’m naming my company. I’ll also analyse some Idents that I want to get inspiration form if I find any.

Name

I’ve decided that my brand should be called “A Walking Anomaly” or “An Anomaly in motion” Production. This name came to me as I recalled a conversation I had with someone about myself and my interests and they exclaimed that I was a walking anomaly due to me being different from the norm and not cookie cutter compared to most of my coevals. “Anomaly” is also not a word that most use in their daily dialogue which would make viewers remember my work. I believe that this name is a good name for my brand as it’s representative of who I am as well my work which is my own and my style is quite unique.

Another reason as to why I want to use the term “Anomaly” for my Production company is due to watching popular Disney channel show; Gravity Falls. This show is all about paranormal anomalies and the absurd, I really connected with the show for that reason.

Style

I want a futuristic, almost sci-fi Ident, I’ll do some research on a couple of futuristic and sci-fi titles and find some after effects tutorials to see what I like but also what I’m capable of and if I should push myself. After effects isn’t really my strongest point so this project is really going to take time for me to perfect. I want to make the ident interesting and eye catching so I might also add a logo into the mix.